Sometimes the best way to move forward is to step back.

HAWTHORNE, California, July 31, 2008 - Lithographix, one of the world’s premier printing and visual communications companies, prides itself on what might be the industry’s most modern, diverse collection of printing and imaging technologies to meet a wide variety of customer requirements. But it recently filled a gap in its large-format offerings by adding the venerable Durst Lambda Laser Imager – a state-of-the-art, 50-inch digital photo platform first introduced more than a dozen years ago, yet as timely as tomorrow.

The goal: Compete for new retail and point-of-purchase business by providing the highestquality images demanded by top-shelf, brand-conscious retailers. Lithographix is convinced that, while newer imaging processes such as direct-to-media have helped display imaging explode into many new areas, there is no substitute for the quality of a photograph. “After all this time, you still cannot beat the quality of a Lambda,” says Scott Kurosaki, Lithographix’s Director of Retail Sales. “A lot of the big retailers know the Lambda by name, and the demand is still present. We intend to use our Lambdas to expand our capabilities and reach within the retail environment and can now target their 500-store graphic campaigns as well.”

In 1995, Durst introduced what is arguably the only piece of professional photo equipment to approach legend status – the Lambda Digital Laser Imager. Since then it has only gotten better. Durst, over the past decade, has continued to make regular upgrades to the standard Lambda platform. From color matching to workflow to the user interface to speed and productivity, Lambda improvements have kept the imager – now the Lambda 130 HS (High Speed) – as relevant as the day it was introduced.

As of April 1, Lithographix had installed one Lambda HS, with a second on order. Kurosaki notes that they are being set up with two laminators and two cutters in a high-productivity configuration. “We expect to keep them running for all three shifts,” he says. As Lithographix President Herb Zebrack says, “We continue to grow and change with the times while upholding our traditions and values. We try to exceed our clients’ needs in every way. We’ve settled nicely into our new 250,000 square foot facility, and now almost everything a client would need is under one roof.”

The Lambda 130 HS features a 5-position media turret for easy and immediate access to the widest variety of unexposed media – paper, backlit, clear film and flex media – in rolls from 20” up to 50” wide. Users enjoy versatility in media selection to fulfill a range of applications efficiently. The resolution of Lambda images is equivalent to 4,000 dpi, thanks to Durst’s patented single-beam, 3-laser exposure system that utilizes a 36-bit RGB color space (68 billion colors).

“I can’t think of another piece of image output equipment that over time has had the impact on this industry that the Lambda printer has had,” says Christopher Howard, Senior Vice President of Sales & Marketing for Durst’s U.S. operations. “We’re aware of retailers and creatives who actually ‘spec’ Lambda prints. They’ve become almost a brand, like Kleenex tissues and Xerox copies. The Lambda is an excellent example of the quality and capabilities Durst builds into all of our equipment to help our customers’ expand their businesses and protect their capital investment.”

Major retailers, Kurosaki points out, invest heavily in developing, nurturing and protecting their brands. “Their brand is their touch point to the marketplace,” he says. “The images in their campaigns have to be sharp, and they have to be accurate. A lot of people say photo has gone away – but it’s still very much in demand, especially by the more brand-conscious enterprises.” Kurosaki says Lithographix’s Lambdas will make the company more competitive in the retail /tradeshow/event segments, while offering a high-quality complement to the company’s direct-to-board and grand-format capabilities.

Pricing and other information for the Durst Lambda, as well as for other Durst products and services is available by contacting Durst U.S. by phone at 1-888-480-3588, or by e-mail at info@durst.com.

About Lithographix Lithographix is a privately held company that operates out of a new modern 250,000 square foot facility in Hawthorne, California. Lithographix, a high-end lithographer, offers clients private lounges, an art gallery, atrium, sample room, and an entertainment lounge. Lithographix has a vast array of manufacturing equipment, and recently expanded their Grand Format Division. For more information, contact Lithographix by phone at 323-770-1000, or visit: www.lithographix.com

About Durst
Durst Phototechnik AG is a leading manufacturer of digital imaging systems for graphic, prepress, signage, commercial/retail display, packaging, industrial and photographic applications. Headquartered in Brixen, Italy, the company operates manufacturing facilities in Brixen and Lienz, Austria; has major offices in the U.S., France, United Kingdom, Germany and Mexico; and partners with exclusive agents in 120 countries. Durst’s reputation for quality, precision and reliability spans more than 70 years. Durst Image Technology U.S., LLC, a wholly owned subsidiary of the Durst Phototechnik Group, is the exclusive distributor and service provider for all Durst professional digital imaging equipment in the United States and Canada. Durst’s professional imaging products include the renowned Lambda laser imagers, Rho large-format UV inkjet printers, Theta roll-to-cut print photo imagers, Sigma high-speed film scanners, photo album creation systems, and other products.

CONTACT: For more information on Durst Image Technology U.S., LLC or any of Durst’s
products and services, contact

Christopher Howard,
Senior Vice President of Sales & Marketing:
phone 585-486-0340 ext. 5250,
fax 585-486-0350,
e-mail choward@durstus.com. Or visit: www.durstus.com.